FAIRFAX Town, VA — PGA Tour Superstore is set to open up its initially site in Virginia on Saturday in the Kamp Washington Purchasing Mall in the Town of Fairfax.
The nationwide golfing materials and components retailer is privately owned by Arthur Blank, one particular the founders of Dwelling Depot. He also owns the Atlanta Falcons and Mercedes Benz Stadium. The Fairfax store will be the firm’s 48th spot, and it expects to add two more this 12 months, in accordance to normal supervisor Jessica Conlan.
Whilst the COVID-19 pandemic strike quite a few stores really hard in 2020, PGA Tour has been ready to open new stores, largely since golf is anything that can be performed by yourself or socially distanced.
“Folks went back again to golfing,” Conlan explained. “The major challenge is almost supply and demand. The suppliers had to shut down through the pandemic and reevaluate how they would have their staff members in the retail outlet. The product slowed down a small bit and the profits increased significantly.”
“Our greatest thing we do is regripping,” she explained. “We do 1000’s of regrips a yr. Men and women convey in their clubs. If you have a few or fewer grips, we will do it on the spot while you wait around. If you happen to be undertaking a established, it really is a 24-hour turnaround. If you convey back again a thing that is broken and it is below warranty, we are going to ship it out to them.”
“You can acquire a membership for $150, and that means that you can appear in as generally as you want for an full year or two-calendar year membership,” Conlan reported. “You can appear 7 times a week for a 50 percent hour at a time and use the practice house and just practice.”
PGA Tour Superstore specializes in marketing every little thing a golfer at any amount of encounter would want, which includes outfits, footwear, hats, luggage, balls and, of study course, golf equipment.
“Younger women of all ages is the fastest increasing aspect of the golfing marketplace proper now,” Conlan reported. “We’re really excited about that.”
Half of the Fairfax store’s principal flooring is focused to women’s apparel and golfing components.
“We have a thing for everybody, whether you are hunting to put collectively a significant-end outfit, or if you’re striving to be a minimal far more budget pleasant, that is some thing that we can supply,” Conlan claimed.
One particular of the factors PGA Tour attempts to do when it opens a new retail outlet is to make connections in the neighborhood. The second floor options a clubhouse, which community enterprises or group groups, like superior school golf groups, can reserve for meetings.
One particular of there personalised products and services delivered at the shop is experienced club fitting. Shoppers can signal up for one particular of the 4 interactive simulators, where by an pro will function with them to come across the most effective fitting club with the assistance of the simulator.
“If you’re coming in for a match, it really is typically 20 to 30 minutes,” Conlan mentioned.
Shoppers looking for a much more individual knowledge can pay to reserve a person of the two simulators, which are devoted to private fittings. These classes typically get an hour to an hour and a 50 %, according to Conlan.
“You have a person-on-1, undivided awareness and a minimal much more privateness,” she reported. “Often that’s what they’re seeking for.”
To celebrate the Fairfax location’s grand opening on Saturday, the retailer will be providing $30,000 in giveaways.
“We are going to have a DJ on the placing inexperienced undertaking announcements and through the day telling individuals what we’re about and what we do,” Conlan reported. “There is certainly a great deal of specials for the grand opening, unique purchases and values in the course of the retail outlet.”